As the ancient capital of the 13th Dynasty, Xi'an, in order to enhance the city's image, the "Xi'an City Woodpecker Reward Measures (Trial)" was issued in April this year, inviting the citizens to participate in it, and guiding the citizens like "Woodpeckers" to the city in a rewarding way. Manage "tricks", find problems, and change from passive to active. It is understood that the "Incentive Measures" has been in trial for a period of 6 months from April 15. Xi'an citizens can make "complaints with awards" on issues related to city management. Complaints can earn points and one point can be exchanged for one yuan. The scope of the complaint covers the overflow of garbage bins, unclean public toilets, defective green spaces, missing or dead trees, fallen roadside trees, collapsed billboards or damaged or damaged pictures, hanging in the built-up areas of Xi'an (excluding all kinds of communities, urban villages and units). Urban management issues such as banner slogans, hidden dangers to street lights, missing or damaged manhole covers, and low-lying water. Xi'an citizens can make complaints through the WeChat mini-program at anytime and anywhere, and can get certain cash rewards.
In April 2019, the Xi'an Urban Management and Comprehensive Law Enforcement Bureau implemented the “Xi'an City Woodpecker Reward Measures” on a trial basis, collecting opinions from the masses through the “urban woodpecker” WeChat mini-program, and giving points and cash rewards. Since the trial operation for half a year, 39,133 reported problems have been received, including urban management issues such as environmental sanitation, greening, advertising, street lights, manhole covers, and stagnant water. What do you think of it?
1. Analyze the purpose and significance of the policy.
Purpose: The "Urban Woodpecker" WeChat mini-program is designed to stimulate the enthusiasm of the citizens to participate in urban management, discover and reflect problems in a timely manner, make everyone a supervisor of urban management, and exert the power of mass prevention and governance.
(1) Quickly identify problems. The supervision of urban management issues used to rely on the government and the media, with a single channel of feedback, but now the WeChat Mini Program has a wider audience and can mobilize more grassroots supervision forces. This can be seen from the 39,133 reported problems.
(2) Comprehensive coverage of grassroots issues. The categories of issues that can be fed back on the platform are complete, covering basic issues that are not touched by daily management, such as overflowing trash cans, dirty public toilets, dirty green areas, roadside trees falling, missing or damaged manhole covers, and low-lying water.
(3) Promote citizens' sense of social responsibility. In the past, when people found problems, they could not find a complaint channel, or they could not solve them, and gradually developed a stance that is unrelated and high-hanging. Now they implement a reward mechanism to encourage "urban woodpeckers" to "pecker" out of the city. Management issues, thereby enhancing the sense of ownership, and forming a positive interaction of "people's cities, people's management, and well-managed cities for the people."
2. Analyze possible problems with the policy.
(1) The number of cases is huge, and it is difficult to resolve them efficiently by relying only on the strength of the Law Enforcement Bureau.
(2) The use groups are mostly young and middle-aged groups, which are not attractive to the elderly groups.
(3) The quality requirements of the platform staff are relatively high.
3. Put forward specific measures and suggestions for implementing the policy.
(1) Improve the working mechanism. Strengthen the staff's business training, improve service awareness and service level, and at the same time clarify work details, especially about the platform response time limit, problem resolution time limit and other issues, implement it to people, and define rewards and punishments.
(2) Mobilize effective resources. You can learn from the management experience of developed cities such as Zhejiang, combine online mini-programs with offline "urban woodpecker" volunteer teams, and cooperate with urban management, environment, city appearance, health and other departments to deal with various issues in a timely manner Volunteer activities for environmental improvement are carried out regularly.
(3) Promote mini-programs. Carry out extensive publicity activities at the grassroots level, and explain the meaning and operation of the platform through communities, rural areas, etc. to encourage and guide more people to join the "urban woodpecker" supervision team.
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