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Cong Gong Education wins Crowray's "Potential Brand Social Self-Media" Award

2018-03-28 16:56:50 | Source: Public Education

For the self-media, in 2017 we experienced its fanaticism and felt the bitter taste of self-media people. Every self-media person has accumulated strength in the precipitation.

On March 22nd, the "Moker Peak-The 2nd China New Media Summit and TOPKLOUT AWARDS Awards Ceremony" hosted by Crowray ended at the Millennium Hotel in Beijing. 一举斩获“潜力品牌社交自媒体”奖。 At the summit, Crowray integrated the authoritative data of multiple social media platforms in multiple dimensions, comprehensively evaluated the self-media image, and Zhonggong Education won the “Potential Brand Social Self-Media” award in one fell swoop.

As a professional organization of self-media value ranking and copyright economic management, Crowray holds the New Media Summit, which is an annual self-media event. Its TOPKLOUT AWARDS award, which is independently selected and awarded, is the authoritative award for self-media business value recognition. Known as the "Oscar" of the new media world. 取得了优异成绩,也是广大用户对中公教育优质内容的认可。 The award of CPG Education not only proves that CPG Education has achieved excellent results in major mainstream self-media platforms, but also recognizes the high-quality content of CPG Education by users.

Persist in cultivating high-quality content centered on "users"

"Each industry has three key points on content marketing-quality, traffic, and word of mouth. Everyone pays different attention to these three points. For example, education is an industry that attaches great importance to content quality. Users want to use branding to enter the brand. Generate good feelings, so we would rather have less traffic, but also provide everyone with real and effective content. "Zhong Gong Education self-media director said. The most fundamental reason why we have won the "potential brand social self-media" award among many competitors is that we always adhere to the root of education, always adhere to the "user" as the center, and focus on producing high-quality content that can really help users. For example, the official Weibo of China Education Education will publish the examination policies, key problem-solving skills, and current political hotspots that students are most concerned about every day. The editor will also respond to the questions of the students through private messages in a timely manner, making the official Weibo a candidate to understand the exam Important public windows; in self-media platforms such as today's headlines, WeChat public account, penguin account, Zhonggong Education also insisted on sending test information that is helpful to users, because of the practicality of the content, the reading volume reached more than 2 billion in 2017.

The changing environment and trends will inevitably lead to increased competition. For the public education, even in the face of the rapidly changing industry situation, it will still adhere to the basic value of "the student's business is the most important thing", relying on more than 300 cities, 500 directly-operated branches and flagship learning centers in the country, More than 6000 full-time teachers continue to provide students with efficient and high-quality teaching services.

This award is not only a spur to the public education, but also a pinning responsibility. Next, Zhonggong Education will continue to take advantage of platform resources, give full play to industry leadership, and make greater contributions to the education industry.