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Hot Issues in Political Affairs: Single Economy Reconstructs Global Consumption Map

2019-12-27 10:50:01 | Source: People's Network

Introduction : The CCP Current Affairs Politics Channel updates domestic and international current affairs political hotspots, and provides current affairs political hotspots, current political simulation questions, current affairs memorabilia and summary of current affairs political hotspots. Today we are paying attention to the hot issue of politics: the single economy is restructuring the global consumption landscape.

With the continuous improvement of living standards, more and more young people choose the latter in the lifestyle of marriage, birth and single aristocracy, setting off a global single wave. Some sensitive businesses have sniffed business opportunities from it, and strive to create products and services that single people need, which has set off a business carnival of "lonely consumption".

Singles worldwide

In Taiwan, more and more people are used to living a refined and independent life. According to statistics from Taiwan's internal affairs department, in 2018, Taiwan's single population of over 30 years old has exceeded 6 million people, which means that nearly 40% of people over 30 are single. Among them, there are 600,000 more women than men.

In recent years, keywords such as "South Korea will create the world's lowest birth rate", "Korean couples will have no children within five years of marriage," "Single-living families will become mainstream in South Korea" and other keywords have appeared on social media at home and abroad, causing widespread debate. As the marriage rate and fertility rate continue to decline in South Korea, solitary families will gradually become the mainstream trend.

The latest data released by the Korean Statistics Agency on the 16th shows that as of the current statistics, there are 2011.16 million households in South Korea in 2019, of which 5.987 million are single-person households, accounting for 29.8% of the total number of South Korean households. This proportion exceeds the number of married families Proportion of children's families.

According to the Nihon Keizai Shimbun website, the 2015 Japanese census data showed that the proportion of "single families" has reached 34.6%, exceeding the "standard families (married with children)" and "married couples" . In other words, singles have become the most common family composition in Japan.

Fewer and fewer people are willing to marry. Brienna Perelli-Harris, associate professor of demographics at the University of Southampton, believes that there are three reasons for this. One is that people are ideologically opposed to the form of marriage, which is considered a patriarchal marriage. Second, there is too much economic pressure to buy a house and raise a child. The third reason is that people no longer need a form of marriage to make promises to their partners and can also raise children together.

Increased number of people choosing to live single

Japanese scholar Daiichi Maeichi's "One Man's Economy" published in 2011 believes that with the aging, declining birth, and networking, a "one person's economic tide" with amazing output value will be formed. Taiwanese writer Lin Qibo said in an interview with People's Daily that in the past most people always reduced the "single" to "unmarried". Currently, there are many singles in Taiwan, including singles who are unmarried, separated by marriage, and widowed. As modern people pay more and more attention to "single, but also to have convenience, comfort, emotional comfort and companionship, explore the richness of life", the economic tentacles of singles have covered all aspects of clothing, food, living, and entertainment.

"It's very convenient to eat alone." Ji Xin, the first director of the Taipei Women's New Knowledge Association, has lived in Taipei and has been single for many years. Takeaways in Taiwan are not extensive, but there are many convenience stores, all of which are almost ten steps away. Convenience stores have everything from noodles, rice to chicken soup, and fruits are also retailed to NT $ 20 (about 4.6 yuan) for a single banana. There are beef noodle shops all over the streets, and bento shops where you can prepare your own dishes. More than half of them are diners. And the restaurant simply put "personal" on the signboard.

Ji Xin believes that there are many single women in Taiwan, and it is not unrelated to economic self-sufficiency. "There is no survival problem, and my life is arranged well. For example, most of the women who gather for afternoon tea are single women." It is also introduced that currently Taiwan's "small portions of exquisite meals" are very popular. For example, Wangpin Group's "Shi Er Guo 12MINI" stands for "mini, exquisite, fast." These coincide with the observations of Kenichi Daizen. He found that one's life is more reluctant to save money and buy cheap goods, wear fashion clothes, take yoga classes, and occasionally have a lady's afternoon tea, etc., all make himself look better outside and inside.

The annual holiday habits report released by the British Travel Agents Association ABTA in 2018 shows that between 2011 and 2018, the number of Britons travelling on singles increased by almost a third. Interestingly, ABTA believes that many vacationers travel alone, not because they are unacceptable, but as an active choice. "More people choose to spend their holidays because they don't want to compromise on where and what to do," the report said.

Businessmen deeply plow the "single economy" market

With the rise of the "single economy", Korean businesses have aimed at the business opportunities brought about by this new consumer force. Many home appliance brands have launched mini products suitable for solitary use, such as refrigerators, rice cookers, ovens, washing machines and so on. In addition, catering industries such as barbecue restaurants, hot pot restaurants, and ramen restaurants are also scrambling to arrange single seats and launch single menus in the store to provide convenience for single customers. Some movie theaters also set up "single seats" for single guests so they don't feel lonely.

In recent years, with the increase of single-person households, the compound growth rate of convenience stores in South Korea has far surpassed that of department stores and large supermarkets; the proportion of food expenditure by Korean households has decreased from 26.6% in 1990 to 14% in 2018. On the contrary, The proportion of outbound catering expenditures increased from 8.2% to 14%.

Professor Lee of the Department of Consumer Studies at Cheongmyeong University in South Korea believes that "the increase in lone families is a global trend. It is expected that by 2020, the size of the lone family market in South Korea will reach 120 trillion won (about 71.91 million yuan).

In Taiwan, China, many real estates have been designed with small units. A dozen pings (1 ping is equivalent to 3.3 square meters) and 20 pings are common. Recently opened a property in Neihu, Taipei, the smallest unit is only 12 pings. Xie Zhijie, a real estate agency and senior manager of the Yongqing Housing Industry Management Department, said in a recent interview that Yongqing Real Estate found that according to the actual price registration information in the past year, the proportion of transactions below 20 pings in Taipei was 19.3%, and 10.8% in New Taipei City. Show demand for small house products is not small. In the past, banks were unwilling to lend to small units of less than 15 tsubos, and even 16 to 20 tsubo loans were of high standards. Two years ago, the Land Bank first loosened and loaned to small units, on the one hand because of the downturn in the real estate market, and on the other, industry insiders said that they are optimistic about the general trend of the single market.

Traveling alone is becoming a trend in Taiwan, China. KLOOK, a tourism platform, visited 21,000 people in 16 countries and regions, and found that 46% of Taiwan respondents had traveled alone, 38% said that they were considering trying, and the proportion of two was as high as 84%, ranking second. Bit. And the proportion of Taiwanese people booking single trips through KLOOK has also increased significantly. By August of this year, it had accounted for 60% of overall bookings, an increase of 60% over the same period last year.

Facing such a huge "single market", Japanese businesses have also launched a wide range of "one person" services in order to seize business opportunities. For example, "one's barbecue", "one's French meal", "one's travel" with a leader, "one's golf", and "one's karaoke", etc. Open the search engine, as long as you enter the corresponding keywords, a lot of "one person" service information will emerge. Incredibly, even "one-person weddings" are the markets targeted by major wedding companies. In addition to make-up, photography, dinner and other wedding processes, we also specially organize a "new wedding trip" for customers, and the hotel will also launch accommodation packages with the wedding company. For example, a 35-year-old Japanese woman said that because she encountered a “fortune teller” on the road, it was difficult to wear a wedding dress in her life because she said she missed the wedding date. Therefore, the woman had a desire to plan a wedding for herself. Through the planning of the wedding company, the woman was very satisfied and happy when she looked at the photos of her wearing a wedding dress, the recording process of the "wedding", and the moon-like service of many staff members.

According to Japanese media, various services for single people are becoming more mature. It is not difficult for single people to live a decent life at will if they plan their lives reasonably.

Source of information: http://world.people.com.cn/n1/2019/1226/c1002-31524454.html

Author: Sun Liji Jia Wenting Li Mu Hang daytime Xue Liu Qian

Original title: Restructuring the global consumption landscape of the single economy

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(Responsible editor: Li Qian)
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